As a global toy giant, Mattel's iconic IPs, such as Barbie and Hot Wheels, carry the childhood memories of generations. Its philosophy of "play through possibilities" perfectly resonates with streetwear's pursuit of individual expression and unique attitude, injecting a unique vitality and inspiration into streetwear culture.

       Securing this authorization from Mattel not only means we have official recognition and endorsement from a top-tier IP, but also allows us to cleverly integrate the playfulness of toys into clothing designs, creating "wearable cultural symbols" for consumers. We look forward to collaborating with clients to develop related apparel collections. Through research, co-creation workshops, and other activities, we will listen attentively to user needs and ideas, incorporating the deep affection of fans for classic IPs and the creative imagination of collectors into every design detail. This way, each piece of clothing becomes a connecting link, laying a solid foundation for future expansion into the broader market.