The license, a testament to Rainbow Touches’ dedication to quality and creativity, unlocks exclusive access to FIFA’s intellectual property, enabling the brand to design limited-edition apparel, accessories, and tech-integrated gear. Each piece will celebrate iconic World Cup moments while redefining athletic wear for a new era of consumers who demand both performance and style.

“This is a pivotal moment for us,” said [Sina Lee], CEO of Rainbow Touches. “The FIFA World Cup™ represents global unity and passion—values we’re thrilled to translate into sustainable, cutting-edge fashion. Our collection will redefine sportswear as cultural artifacts, not just garments.”

The FIFA Trendy Sports Collection will prioritize eco-conscious practices, using recycled materials and ethical manufacturing processes. Innovative features, such as smart fabrics and augmented reality (AR) experiences, will add a futuristic twist, appealing to tech-savvy audiences. Collaborations with international designers and athletes will ensure the collection resonates globally, blending sports heritage with urban flair.

With this partnership, Rainbow Touches aims to set a new standard in sportswear, proving that athletic gear can be both functional and fashion-forward. Stay tuned for the collection’s debut in late 2025—a celebration of sport, style, and sustainability.