Streetwear has been a fashion staple for decades, but its popularity has skyrocketed recently. From the fashion shows in Paris to the sidewalks of Tokyo, streetwear is everywhere.

It has become a global phenomenon, permeating every aspect of fashion and culture. Every day, we see it worn by people of all ages and backgrounds, from celebrities to ordinary people. But how did streetwear become so popular?

Streetwear is a unique style of clothing that combines elements of street culture, sportswear, and high fashion. It is an evolving style that combines different elements to create something new and exciting.

Its fusion of different cultural influences, its ability to transcend generations, and its association with celebrities all play a role in its growing popularity. This is how streetwear has grown from humble beginnings to the global trend it is today.

While most of the big-name streetwear companies you see today got their start in the 1980s, it's only recently that they've really taken off. Building a fashion brand around a specific persona or event is seen as a smart way to enter a whole new market.

Many of the biggest names in streetwear have their roots in California, which has long been a mecca for men's urban wear. They all start with casual clothing featuring T-shirts, hoodies, and baseball caps.

While the first streetwear came out many years ago, it wasn't called a trend or style until the 1990s when it became a global phenomenon. It's changed dramatically since then, growing from a handful of brands to thousands of streetwear brands, and it looks set to continue expanding.

The world's greatest athletic brands, like Nike or Reebok, were incorporated into what we now know as streetwear way back in the 1990s when hip-hop musicians and other inspirations gained notoriety for the tracksuits they wore. Until now, this has not only applied to sportswear but has extended to other brands and styles.

Since all styles today seem to be somewhat intertwined, it's not a matter of style. You can dress casually or sportily and elegantly. As far as fashion in 2023 is concerned, there are no restrictions or constraints, and that would be great. It's important to be part of a community and feel good.

The role millennials play in this fashion phenomenon is one of the things that has to be discussed. Young people in their 20s or millennials were the first to embrace this street style revolution, and today's top streetwear brands are considered major players in the fashion world. For them, it's more like a lifestyle, and the point of this lifestyle is: to be comfortable and stylish and to have a single item that can be independent.

The movement became so influential that it even appeared on the runway and started to dominate and drive fashion trends. This effectively upends the process of creating, presenting, and selling new fashion to consumers.

Streetwear designers such as Vigil Abloh and Raf Simons have been able to develop their streetwear styles thanks to stints as creative directors at high fashion houses Louis Vuitton, Christian Dior, Calvin Klein, and Prada. By using luxurious fabrics to create street-inspired pieces, they fuse high fashion with streetwear to create something more upscale.

Celebrities are currently moving away from their usual glamorous attire to upscale and informal streetwear. In fact, streetwear probably wouldn't be as popular as it is if celebrities weren't willing to adopt it.

People's perceptions of fashion are largely influenced by what they see on social media, and models and influencers are often credited with setting the standard for what's "in fashion."

When celebrities like Kendall Jenner and Bella Hadid are spotted wearing expensive streetwear, you know it's in the market. Because of this, many streetwear companies love to collaborate with other designers and celebrities to raise awareness and spread their designs among a wider audience.

This is an important part of streetwear as it allows people to look stylish without having to worry about their finances. There is always another option. Streetwear is also included in items from high-end fashion brands, such as Gucci, as they realize it increases sales.

No matter how much money a person earns, they can look good and feel good about themselves thanks to brands such as Zara that produce the same or similar items at much lower prices.

Millennials and Gen Z like to dress casually. Young people are attracted to the "I don't care" attitude and they yearn for freedom. They are freed from the pressure to appear and act a certain way, which is why streetwear brands are so popular initially and with others later on. This is the way they like to live.

Finally, sustainability is a key factor. Luxury brands don’t think much about it, but it seems like streetwear, after educating them on the benefits of sustainable clothing, is forcing them to start doing so.

The most important thing is to wear flexible, comfortable clothing that allows you to go about your daily activities without having to stop and think about what you're wearing. However, being environmentally conscious is also important if a company hopes to be recognized by customers. The movement made it a priority.

The above introduces the reasons why streetwear is popular and when it became popular, if you are looking for streetwear manufacturers, welcome to contact us.

RAINBOWTOUCHES is a professional custom streetwear manufacturer. It mainly produces and sells online men's and women's clothing, trendy brands, and sportswear. It has the brand characteristics of leisure, avant-garde, comfortable, and fashionable. RAINBOWTOUCHES values and embraces different cultures

This in turn has been a rich source of inspiration for his creations. We add more color to the life of every soul by creating various styles of streetwear for groups of different cultures, helping them express their individuality and lifestyle.